A series of steps you repeat every time you need to design something.
1. Why do we need this process? It improves consistency
2. Ability to plan and time your work
3. Raises the quality of your work
4. Communicate more effectively and in a more professional way
Steps of the Creative Process
Research
the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you...whatever you need to do to get inspired.
Brainstorm/Inspiration
Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Who's my client? What kind of message am I trying to communicate? What am I trying to tell my audience? What kind of color/style will work for this audience?
Sketch
Thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas.
Execute
Implement your ideas. Combine type and imagery into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look like you imagined, and it isn't working, try another idea. Forcing an idea won't look good.
Critique & Revise
Take a step back, (literally) and look at your design with an objective eye. Make sure the design effectively conveys the message to the intended target audience.
Monday, January 30, 2012
Friday, January 6, 2012
Photography Compostion
Snapshots- a quick shot taken to record a moment in time, spontaneous
Photographs- an image taken with care & thought; planned
Rule of thirds = imaginary lines drawn dividing the frame of your camera into thirds horizontally or vertically
lines can draw attention to one or more intended subjects or a single focal point
Point of view = change the way your subject is perceived by changing the camera position
If you are photographing a subject that you want to seem very tall compose the shot so that the camera is looking upwards
Simplicity = keep your background simple and clear of clutter
The mood and effectiveness of a photo can be altered by what is in the background
A chaotic composition will cause the viewer to look away
Photographs- an image taken with care & thought; planned
Rule of thirds = imaginary lines drawn dividing the frame of your camera into thirds horizontally or vertically
- Place important subject or elements of your composition where the lines intersect;
- when working with horizon lines, place the horizon line at the top or bottom of horizontal divider
- Fill up the entire frame with the subject for a close up image
lines can draw attention to one or more intended subjects or a single focal point
Point of view = change the way your subject is perceived by changing the camera position
If you are photographing a subject that you want to seem very tall compose the shot so that the camera is looking upwards
Simplicity = keep your background simple and clear of clutter
The mood and effectiveness of a photo can be altered by what is in the background
A chaotic composition will cause the viewer to look away
Friday, December 2, 2011
Review Week 16
Answer the following questions in your own words...
How many points are in an inch? How many points are in a pica? There's 72 points in a inch and 12 points in a pica.
Of the seven classifications, which classification(s) would best work as body type? Why? The old style works the best because its one of the older ones and we use it a lot
Identify the lowercase characters that have ascenders? b ,d , h, k, l ,f
Identify the lowercase characters that have descenders? g j p q y.
Classify the following typefaces and briefly explain why you believe it should be classified that way:
Ascender-Below the waist line - the ascender line is established by the tallest letter in the font. The portion that goes above the x-height is called an ascender
Descender-Above the waist line- the portion that goes below the baseline is the descender
Serif- A wedge shape on the bottom- small decorative extensions or "feet" at the ends of the main strokes that define each letter
How many points are in an inch? How many points are in a pica? There's 72 points in a inch and 12 points in a pica.
Of the seven classifications, which classification(s) would best work as body type? Why? The old style works the best because its one of the older ones and we use it a lot
Identify the lowercase characters that have ascenders? b ,d , h, k, l ,f
Identify the lowercase characters that have descenders? g j p q y.
Classify the following typefaces and briefly explain why you believe it should be classified that way:
Ascender-Below the waist line - the ascender line is established by the tallest letter in the font. The portion that goes above the x-height is called an ascender
Descender-Above the waist line- the portion that goes below the baseline is the descender
Serif- A wedge shape on the bottom- small decorative extensions or "feet" at the ends of the main strokes that define each letter
Tuesday, November 29, 2011
Podcast #4 Typography
Define typography? The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from? A greek word typos (form) & graphy (writing)
What does typography involve? The selection of appropriate font and working with all aspects of fonts and arranging them.
What is a typeface? Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface? Fonts
What is a character? Individual symbols that make up a typeface. Letters, numbers, and punctuation marks
What is type style? = modifications in a typeface that create design variety while maintaining the visual style of the typeface. Bold, Italicize etc.
What does type style "create" within a design? It creates variety.
What is the waist line and what does it indicate? At the middle of the dotted line. At the top of the lower case letter.
What is a base line and what does it indicate? The bottom
What is an ascender? Below the waist line
What is a descender? Above the waist line
Describe a serif? A wedge shape in its
How can the size of the typeface be identified? The vertical measurement used to identify the size of a typeface. It measures from the top of the top of the ascender to the bottom of the descender.
What is a point? The point size is measured in a unit called..
How many points are in an inch? 72
What is a pica and how many are in an inch? Pica is a point size
How many points are in a pica? 6 picas in an inch 12 points in a pica
What is body type and where can it be found? The body of a blog, or a letter
What is the key to selecting appropriate typefaces to be used as body type?
What is display type and how is it used? Display types is used for headlines.
What is reverse type and when would it be used? Reverse type is font on black background
What is a typeface classification? Organizing fonts
When was Blackletter invented and how was it used? 1400s
Describer the characteristics of a Blackletter typeface?
When was Old Style invneted and what was is based on? Developed in the 15th, 16th century.
Describe the characteristics of an Old Style typeface? Wedge shaped serifs
When were formal scripts developed? Represent formal handwriting. Used for formal inscriptions
When were casual scripts developed? Represent handwriting
Describe the characteristics of a Script typeface?
When was Modern typefaces developed and why? 18th & 19th century
Describe the characteristics of a Modern typeface? Similar to old style .
How early can Sans Serif typefaces be found? What happened? As early as the 5th century but it wasn't utilized.
When did they become popular?
What does "sans serif" mean?
Describe the characteristics of a Sans Serif typeface?
When was Slab Serif developed and why? 19th century for advertisment
Describe the characteristics of a Slab Serif typeface? mainly used for head lines
Describe Decorative typefaces? Most distanct design style
Why were they developed? Developed for a purpose etc.
What are they best used for? Body text
Where did the word "typography" originate from? A greek word typos (form) & graphy (writing)
What does typography involve? The selection of appropriate font and working with all aspects of fonts and arranging them.
What is a typeface? Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface? Fonts
What is a character? Individual symbols that make up a typeface. Letters, numbers, and punctuation marks
What is type style? = modifications in a typeface that create design variety while maintaining the visual style of the typeface. Bold, Italicize etc.
What does type style "create" within a design? It creates variety.
What is the waist line and what does it indicate? At the middle of the dotted line. At the top of the lower case letter.
What is a base line and what does it indicate? The bottom
What is an ascender? Below the waist line
What is a descender? Above the waist line
Describe a serif? A wedge shape in its
How can the size of the typeface be identified? The vertical measurement used to identify the size of a typeface. It measures from the top of the top of the ascender to the bottom of the descender.
What is a point? The point size is measured in a unit called..
How many points are in an inch? 72
What is a pica and how many are in an inch? Pica is a point size
How many points are in a pica? 6 picas in an inch 12 points in a pica
What is body type and where can it be found? The body of a blog, or a letter
What is the key to selecting appropriate typefaces to be used as body type?
What is display type and how is it used? Display types is used for headlines.
What is reverse type and when would it be used? Reverse type is font on black background
What is a typeface classification? Organizing fonts
When was Blackletter invented and how was it used? 1400s
Describer the characteristics of a Blackletter typeface?
When was Old Style invneted and what was is based on? Developed in the 15th, 16th century.
Describe the characteristics of an Old Style typeface? Wedge shaped serifs
When were formal scripts developed? Represent formal handwriting. Used for formal inscriptions
When were casual scripts developed? Represent handwriting
Describe the characteristics of a Script typeface?
When was Modern typefaces developed and why? 18th & 19th century
Describe the characteristics of a Modern typeface? Similar to old style .
How early can Sans Serif typefaces be found? What happened? As early as the 5th century but it wasn't utilized.
When did they become popular?
What does "sans serif" mean?
Describe the characteristics of a Sans Serif typeface?
When was Slab Serif developed and why? 19th century for advertisment
Describe the characteristics of a Slab Serif typeface? mainly used for head lines
Describe Decorative typefaces? Most distanct design style
Why were they developed? Developed for a purpose etc.
What are they best used for? Body text
Monday, November 28, 2011
Review Week 14
Identify 5 colleges that offer graphic design (or related) majors. For each, list the school name, location, graphics majors that are offered, requirements for admission.
1. Colorado Mountain College-Spring Valley Campus, located 3000 County Road 114
Glenwood Springs, CO. Graphic majors that are offered are veterinary technology, photography, graphics, etc.
2. AI Miami International University of Art and Design, located 1501 Biscayne Boulevard
Miami , FL 33132-1418. Graphic majors that are offered are Visual Effects and Motion Graphics, etc.
1. Colorado Mountain College-Spring Valley Campus, located 3000 County Road 114
Glenwood Springs, CO. Graphic majors that are offered are veterinary technology, photography, graphics, etc.
2. AI Miami International University of Art and Design, located 1501 Biscayne Boulevard
Miami , FL 33132-1418. Graphic majors that are offered are Visual Effects and Motion Graphics, etc.
3. Art Center College of Design, located 1700 Lida St Pasadena , CA 91103. Graphic majors that are offered are
Advertising, Illustration, Fine Art, etc.
4.College of Visual Arts, located 344 Summit Ave Saint Paul, MN 55102-2199. Graphic majors that are offered are
Animation, Ceramics,etc.
5. Corcoran College of Art and Design, located 500 Seventeenth Street, NW Washington , DC 20006-4804. Graphic majors that are offered are Animation, Interactive Technology, Video Graphics, etc.
Answer the following questions in your own words...
What is a portfolio? A folder that demonstrates or show qualifications and is usually required to be shown at job interviews, and is constantly developed throughout a designer's career.
What is the importance of a portfolio? The importance of a portfolio is to show others one's qualifications and skills etc.
What is a portfolio? A folder that demonstrates or show qualifications and is usually required to be shown at job interviews, and is constantly developed throughout a designer's career.
What is the importance of a portfolio? The importance of a portfolio is to show others one's qualifications and skills etc.
Friday, November 11, 2011
"Stephen Kroninger"
What kind of art/design does he produce? Stephen Kroninger cuts up photographic images, often from the pages of magazines, to create his collages. His work combines the art-historical tradition of "drawing with scissors" with the spontaneity and vitality of improvisational music.
In what publications/media studios has his work been featured? Nickelodeon, HBO and more.
Post 2 samples of his art. Answer the following questions for each piece...Was this piece published? Where?
This piece was published in New York.
This piece was also published in New York.
What principles of design were utilized within the piece? How? The principles of design that's utilized in the pieces are proportion, balance and more. The different arrangement of shapes and color.
What elements of design were utilized? Proportion, balance and more.
In what publications/media studios has his work been featured? Nickelodeon, HBO and more.
Post 2 samples of his art. Answer the following questions for each piece...Was this piece published? Where?
This piece was published in New York. This piece was also published in New York.What principles of design were utilized within the piece? How? The principles of design that's utilized in the pieces are proportion, balance and more. The different arrangement of shapes and color.
What elements of design were utilized? Proportion, balance and more.
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