Define typography? The art of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from? A greek word typos (form) & graphy (writing)
What does typography involve? The selection of appropriate font and working with all aspects of fonts and arranging them.
What is a typeface? Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface? Fonts
What is a character? Individual symbols that make up a typeface. Letters, numbers, and punctuation marks
What is type style? = modifications in a typeface that create design variety while maintaining the visual style of the typeface. Bold, Italicize etc.
What does type style "create" within a design? It creates variety.
What is the waist line and what does it indicate? At the middle of the dotted line. At the top of the lower case letter.
What is a base line and what does it indicate? The bottom
What is an ascender? Below the waist line
What is a descender? Above the waist line
Describe a serif? A wedge shape in its
How can the size of the typeface be identified? The vertical measurement used to identify the size of a typeface. It measures from the top of the top of the ascender to the bottom of the descender.
What is a point? The point size is measured in a unit called..
How many points are in an inch? 72
What is a pica and how many are in an inch? Pica is a point size
How many points are in a pica? 6 picas in an inch 12 points in a pica
What is body type and where can it be found? The body of a blog, or a letter
What is the key to selecting appropriate typefaces to be used as body type?
What is display type and how is it used? Display types is used for headlines.
What is reverse type and when would it be used? Reverse type is font on black background
What is a typeface classification? Organizing fonts
When was Blackletter invented and how was it used? 1400s
Describer the characteristics of a Blackletter typeface?
When was Old Style invneted and what was is based on? Developed in the 15th, 16th century.
Describe the characteristics of an Old Style typeface? Wedge shaped serifs
When were formal scripts developed? Represent formal handwriting. Used for formal inscriptions
When were casual scripts developed? Represent handwriting
Describe the characteristics of a Script typeface?
When was Modern typefaces developed and why? 18th & 19th century
Describe the characteristics of a Modern typeface? Similar to old style .
How early can Sans Serif typefaces be found? What happened? As early as the 5th century but it wasn't utilized.
When did they become popular?
What does "sans serif" mean?
Describe the characteristics of a Sans Serif typeface?
When was Slab Serif developed and why? 19th century for advertisment
Describe the characteristics of a Slab Serif typeface? mainly used for head lines
Describe Decorative typefaces? Most distanct design style
Why were they developed? Developed for a purpose etc.
What are they best used for? Body text
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