Visual Organiztion

Not directing the audience through a design is misdirecting them!
Eye Movement
- The typical eye moves left to right and top to bottom
- Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
- The eye tends gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly to the eye
- Light areas of a composition will attract the eye when adjacent to a dark area.
- Diagonal lines or edges will guide eye movement.
Optical Center
- The spot where the human eye tends to enter the page. Optical center is slightly above mathematical (or exact) center and just to the left
-It takes a compelling element to pull your eyes away from this spot
Z Pattern
- Our visual pattern makes a sweep of the page, generally, in the shape of a "Z"
- Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important elements or information

 Fonts
use no more than two fonts on a page 
make sure that they compliment each other
avoid all upper case letters unless its necessary
choose the right font, make sure that the font you choose work with the tone or theme
don't over use fancy or complicated fonts
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Effective Page design maps a viewer's route through information. The designer's objective is to lead the viewer's eye to important information.

Visual hierarchy will establish focal points based on importance. 
A crucial part of the design process is to establish an order of elements

To establish visual hierarchy ..ask yourself
-What do I want my viewer's to look at first?  

The Grid:way of organizing content on a page using any combination of magazines, guidelines, rows and columns

- The grid was instituted by modernism

-The grid can assist the audience by breaking info into manageable chunks and establishing
relationships between text and images

-A grid consists of a distant set of alignment-based relationships that act as guides for distributing elements across a format

-Every design is different; therefore every design will require a different grid structure...one that addresses the particular element within the design

- A grid is used to help clarify the message being communicated and to unify the elements